About us

Soonaru is a celebration of effortless feminine allure. The label provides women with timeless wardrobe essentials – from chic yet comfortable basics to intricate traditional and occasion wear – Combining clean-cut silhouettes with subtle interplay of contradictory textures, Soonaru prides itself in creating long-lasting wardrobe assets while maintaining a high level of comfort for the dresser.With its unswerving focus on quality and attention to detail, Soonaru provides the Everywoman a piece of wearable history – at the heart of each collection is a charismatic mosaic of personal stories. At Soonaru, we believe in the power of telling stories and of course, in wearing them.